DeAPlaneta & Planeta Junior Merge

The Planeta/De Agostini Group companies DeAPlaneta and Planeta Junior are coming together under the brand DeAPlaneta Entertainment.

“The entertainment industry is a growing and constantly changing sector,” said Ignacio Segura, CEO of DeAPlaneta Entertainment. “DeAPlaneta Entertainment is a company prepared to compete in international markets with a global concept. Nowadays, it is necessary to move toward a new business model that involves diversification, finding new ways to meet the needs of users, occupying solid positions at more points in the value chain and being big.”

“With this merger, we will become a more competitive player,” added Segura.

The merger of the two companies is due to a strategic reorganization that aims to consolidate leadership in the entertainment segment, efficiently articulate the business model and become more agile to respond to the new needs of a global, multichannel market. Its activity will be focused on fiction content, content for children and families and interactive products.

DeAPlaneta Entertainment will continue to focus on the production and distribution of quality content for today’s users. The new company brings together more than 20 years of experience producing and distributing content with a global reach, from fiction and animated films and series and licensed products to live shows and video game competitions, as well as NFT development and presence in the metaverse.