DeAPlaneta & Mediawan Kids & Family Pact

DeAPlaneta Entertainment has signed an exclusive deal with Mediawan Kids & Family to become its master licensing agent.

As master licensing agent, DeAPlaneta Entertainment will be the exclusive licensing and merchandising agent for Mediawan Kids & Family brands in all territories outside of China. It will also manage the digital, interactive, gaming and Web3 rights for these brands.

The first confirmed IPs included in the agreement are the upcoming animated series Karters, The Three and Witch Detectives. Other Mediawan Kids & Family brands included in the agreement will be unveiled in the near future.

Diego Ibáñez Belaustegui, chief brand officer of DeAPlaneta Entertainment, said: “This agreement is especially relevant for our company because of the high quality of the productions coming from Mediawan Kids & Family and the recognized expertise of its creative and professional team.”

Erick Rouillé, senior VP of global distribution and consumer products at Mediawan Kids & Family, added: “DeAPlaneta Entertainment’s proven experience in creating and developing successful brands on a global level has been a determining factor in reaching an agreement that we hope will help us to boost our productions in all areas, whether in the licensing, interactive or gaming sectors.”