Cyber Group & YoBoHo Enter Production, Distribution Pact

Cyber Group Studios and YoBoHo have joined forces to co-produce and distribute original content aimed at toddlers and preschoolers across digital and traditional media outlets.

Per the agreement, the two companies will co-produce direct-to-digital content. YoBoHo, a digital media company with an educational network on YouTube for kids from preschool through high school that amasses more than 1.5 billion monthly views, will manage the worldwide online distribution of the content. Cyber Group Studios, meanwhile, will adapt and co-produce the digital formats for television, including Captain FunTime, YoBoHo’s upcoming digital 3D animated comedy. All series will be distributed worldwide by Cyber Group Studios.

YoBoHo will also provide content management services for Cyber Group Studios’ catalog of content according to the deal.

Pierre Sissmann, president and CEO of Cyber Group Studios, commented: “We are thrilled to partner with one of the world’s most successful kids’ entertainment companies to produce, distribute and manage fantastic content that will be viewed by young people around the world.”

Hitendra Merchant, founder and CEO of YoBoHo New Media, added: “YoBoHo’s vision to create world-class digital-first content aligns with the amazing team at Cyber Group Studios. This partnership allows us to leverage each other’s strengths in the creation and distribution of new original co-produced IP, reach out to newer audiences through traditional platforms and further monetize the IP through the creation of consumer products. It’s a partnership with a lot of potential.”