Common Sense Networks to Launch Kids’ Streamer

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Common Sense Networks is launching Sensical, a free streaming platform with thousands of short-form videos for kids 2 to 12.

Touting a mission to set a new standard in children’s digital media, the ad-supported service filters for quality through a rigorous and proprietary rubric and evaluates content based on comprehensive child development research. The handpicked library will be organized and tiered into three distinct categories: preschoolers (ages 2 to 4), little kids (ages 5 to 7) and big kids (ages 8 to 12).

Sensical will be headed by Common Sense Networks CEO Eric Berger.

Every frame of video will be viewed, vetted and rated by individuals trained in child development and Sensical’s rubric, mentioned above, will ensure that all short-form content from digital-first creators, studios and independent producers are selected based on criteria consistent with Common Sense Media’s 15 years of research and advocacy.

Berger said: “Sensical’s mission is to ignite kids’ passions, fuel curiosity, build bridges between children and their parents and make everyone part of the learning journey. As a free platform offering only age-appropriate fare, we remove every obstacle to accessing a comprehensive, trusted resource for entertaining short-form video from the best possible content creators. Every family can afford to add Sensical to their personal bundle and we couldn’t be more excited to create a distinctive alternative for parents and partner with them in their goal to raise good humans.”

Jim Steyer, founder and CEO of Common Sense Media, said: “Over these past few years we’ve seen an explosion in commercial products and services directed at the audience we serve, but not always with their best interests in mind. We believe there is a meaningful opportunity for Sensical to fill a massive void in the current ecosystem and for Common Sense Networks to innovate in the space for the long-term benefit of kids and families.”