TVKIDS
CoComelon has launched its first brand campaign celebrating parents and caregivers, titled CoComelon Can Help.
The campaign includes a 60-second ad spot that highlights how real parents use CoComelon songs to navigate routines with their children and celebrate milestones.
The year-long campaign focuses on three of the biggest challenges parents face: potty training, bedtime and mealtime. CoComelon supports these challenges with “Potty Training Song,” “Yes Yes Bedtime Song” and “Yes Yes Vegetables,” among others.
To go along with the campaign, CoComelon has brought together a group of local changemakers from across America to form the Melon Squad, aimed at supporting caregivers and championing well-being in communities. Participating partners include nonprofits such as Hot Mess Express and Children’s Hospital Los Angeles, parent-owned organizations such as FIT4MOM and Mochas & Minis and national restaurants such as Perkins and Huddle House. Together, the Melon Squad will work to provide mealtime activity kits, house cleaning, fridge stocking, moms’ nights out, hot coffees, playdates and more.
Additionally, the new series CoCo-fessions, in which creators such as MomChats and DadChats share honest takes on parenting, has launched.
Plus, when parents are struggling, they can call 1-844-TOTLINE for song support from CoComelon.
