Haven Global has signed a master toy deal with Jazwares for CKN Toys, which will launch to coincide with the debut of a preschool short-form series on Nickelodeon and Nick Jr.
Toys will hit shelves on Easter in the U.K., Australia and Asia, with a major U.S. retail launch slated for fall 2020. The toys are inspired by Australian-based siblings Calvin (7 years old) and Kaison’s (4 years old) eponymous YouTube channel, which has more than 13 million subscribers.
The young content creators have a contagious enthusiasm that has shaped the entire toy line. The line features all their favorite ways to play through collectible figures, vehicles, playsets, compounds, a “Smasher” and more. The toys will appear in Calvin and Kaisen’s upcoming YouTube content and their new short-form series, which will air next year on Nickelodeon and Nick Jr.’s linear and digital platforms in Australia, the U.K. and Canada.
“Calvin and Kaisen are a very special new addition to our portfolio,” said Laura Zebersky, chief commercial officer at Jazwares. “Their adventurous spirit and unique way of connecting with kids around the world, made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule.”
“We were impressed with Jazwares’ innovation, speed to market, and intuition; Jazwares could see that CKN Toys was a huge success, and have since become the first of many partners on board,” said Tom Punch, managing director for Haven Global, the global licensing agent for CKN Toys. “The toy line looks amazing, and is a uniquely collaborative effort between Jazwares and the two brothers, resulting in toys made by kids for kids.”