Leslie Lee has been named VP of kids’ content for Cartoon Network, Boomerang and POGO networks in the Asia Pacific, effective immediately.
Lee, based in Singapore, will now be responsible for programming, operations, brand and franchise management, as well as the content direction for the three brands. He brings more than 20 years of experience in the entertainment industry across several Asian markets, including 19 years of work on kids brands on both linear and digital TV.
His previous role was of executive director of media networks at Disney Southeast Asia, where he had worked since 2007. Lee has held various positions in marketing communications, programming, channel management, content localization and acquisitions, animation development and media distribution, including spells at MediaCorp and Viacom.
Ricky Ow, president of Turner Asia Pacific, said: “It’s rare to meet someone quite so passionate about kids’ content, and Leslie is a great addition to our regional management team. I’m looking forward to Leslie bringing his experience, fresh perspective and new ideas to help us to grow our leadership position in the kids’ space.”
Leslie added: “I’m a huge fan of pop culture and animation, and I’ve now got the opportunity to work with some of the very best brands and most iconic franchises ever created. It’s a fantastic opportunity, and it’s a privilege to be a part of a great team.”