Cartoon Network Attraction to Launch in Dubai Theme Park

LONDON: Turner’s Cartoon Network EMEA has revealed details for the dedicated Cartoon Network Zone within Dubai’s IMG Worlds of Adventure, a themed entertainment destination that is slated to open this summer.

An agreement between Ilyas & Mustafa Galadari Group (IMG) and Cartoon Network will see such hit series as Ben 10, Adventure Time, The Powerpuff Girls and The Amazing World of Gumball featured in an interactive world of rides and entertainment. Ben 10 5D – Hero Time will allow visitors to witness a real-life battle with Ben and Rook in a 5D multi-sensory theater experience. Other themed attractions include The Powerpuff Girls – Mojo Jojo’s Robot Rampage, The Ride of Ooo with Finn and Jake and The Amazing Ride of Gumball. There will also be branded restaurants and retail locations.

IMG Worlds of Adventure will officially open to the public on Monday, August 15. The 1.5 million-square-foot park will be the world’s largest temperature-controlled indoor themed entertainment destination, with the capacity to hold more than 30,000 guests each day.

Johanne Broadfield, the VP for EMEA at Cartoon Network Enterprises, said: “After working closely with IMG over the past few years, we’re extremely excited to be getting close to the park’s official opening. Throughout the process, IMG have matched our passion and ambition to bring Cartoon Network’s iconic brands to life; and the attraction is a significant milestone in our strategy to deliver more immersive fan experiences for kids and families. We’re confident that the Cartoon Network Zone will build upon the channel’s already strong position in the Middle East and that both the young and the young at heart will be delighted when the park opens its gates this August.”