CAKE Signs New Partners for Pablo

CAKE has inked a number of deals for the animated preschool series Pablo, which features a smart and artistic little boy, whose imaginative drawings come to life enabling him to face the real world with confidence.

Broadcasters on board include TVE in Spain, RTP in Portugal, Czech TV, NRK in Norway, TV Brazil and RTS in Switzerland as well as Netflix, which launched the series in multiple territories this year. Season two, which is set to launch on October 7 on CBeebies in the U.K. and on RTÉJunior in Ireland, has also been acquired by Nat Geo Kids Latin America, ABC Australia and Majid TV.

The second season brings the total number of 11-minute episodes to 104.

Following in 2020, the first of four Penguin ladybird books will be released in April and a Pablo Musical Theatre Show is planned for October 2020. Pablo is produced by Paper Owl Films for CBeebies and RTÉJunior, in association with Kavaleer Productions and Ingenious with funding from Northern Ireland Screen and BAI.

Ed Galton, CCO and managing director at CAKE and exec producer on Pablo, said, “We are very proud to be part of Pablo and thrilled with the response the series has received. The feedback from broadcasters as well as viewers has been tremendous and extremely positive. We hope that through Pablo, we are raising awareness as well as introducing content that is relevant to today’s young audiences.”

The creator of Pablo, Grainne McGuinness, said, “Pablo has become a firm favorite in the hearts and minds of all kids across the world. We couldn’t be prouder of the real-world impact our animation has made and the Pablo team has been working incredibly hard over the last two years to create a follow-up series that is even more universally entertaining and meaningful as the last.

“Now that we are at the periphery of the Pablo brand becoming much more than a TV show and an entire kids’ franchise, it’s more important than ever that we continue to appeal to all families. We want our show to be fun and charming so all kids fall in love with our hero, Pablo, and feel inspired by his incredible adventures and the way people on the autism spectrum experience the world around us.”