CAKE Places Angry Birds & More on Virgin TV


CAKE has inked a distribution deal with Virgin TV for nearly 500 episodes of programming, including the brand-new Angry Birds series.

The agreement comprises Angry Birds Blues and Piggy Tales: 4th Street, as well as two seasons of the animated reality show Total Drama, the book-based Wanda and the Alien and the BAFTA-nominated The Sparticle Mystery. These titles will air on Virgin TV Kids’ on-demand service, which is available to subs in the U.K. and Ireland. They will also be offered on Virgin’s newly launched children’s app.

Ed Galton, the CCO and managing director at CAKE, commented: “It is exciting to be working with Virgin TV as they expand their offering to kids. We hope this will be the beginning of a fruitful partnership.”

David Bouchier, the chief digital entertainment officer at Virgin TV, added: “We are very excited to bring nearly 500 episodes of great kids’ content to Virgin TV with CAKE. The addition of programming such as Angry Birds, Total Drama and Wanda and the Alien underlines our commitment to a market-leading kids’ offer for Virgin TV. Kids’ TV is a clear focus for us and it is great to have CAKE as key a partner.”