CAKE & Pioneertown Set New Seasons for How to Draw Shows

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CAKE and Pioneertown Productions are working together on new seasons of Draw With Will and Will Sliney’s Storytellers.

The “How to Draw” shows are created and presented by Marvel, Spider-Man, DC Comics and Star Wars comic book artist Will Sliney. They launched during lockdown following Sliney’s viral art movement #WeWillDraw, where he inspired children to learn to draw with his tutorials.

Produced by Jonathan Loughran (Black 47, Wild Mountain Thyme) for Pioneertown Productions, Draw With Will launched on Sky Kids in June 2021, followed by Will Sliney’s Storytellers, which premiered in October 2021 on RTÉ in Ireland. Both were commissioned for a second season, and a third season of Draw With Will has now also been greenlit.

CAKE signed deals with TV Catalunya Spain, SVT Sweden, Czech TV, MTVA Hungary, Latvian TV and Ukraine’s YouTube channel Sunflower TV. In Asia, agreements are in place with True Visions in Thailand and PCCW Media in Hong Kong and Macau.

Ed Galton, CEO at CAKE said, “We are excited to be working with Will and Jonathan on these two uniquely formatted and entertaining series. Will’s obvious love of art and his skill-based and enthusiastic approach will engage children everywhere and encourage them that, with a little practice, they too can draw anything.”

Jonathan Loughran, producer at Pioneertown Productions, said, “We are delighted to partner with CAKE on bringing our shows to kids around the globe as we hopefully inspire a new generation of artists to create their own stories. Drawing is a skill, not a talent, and everyone can draw. With our shows, kids can discover the pro tips Will learned as a Marvel artist and maybe one day make their own show!”