Bulldog On Board L&M for The World of Dinosaur Roar!

Nurture Rights has appointed Bulldog Licensing as the licensing agent for The World of Dinosaur Roar! in the U.K. and Ireland.

Bulldog will also manage licensing for Nurture’s classic Dinosaur Roar! property. Bulldog will seek opportunities with both retailers and licensees across the U.K. and Ireland, with an initial focus on apparel, accessories, stationery and gifts. The first merchandise is expected to hit retail starting in spring 2018.

The new preschool property is owned by Nuture and was created by Peter Curtis. It is produced in association with the Natural History Museum in London.

Rob Corney, the group managing director of Bulldog Licensing, said: “The enormous promise of The World of Dinosaur Roar! is clear from the two significant agreements already announced in publishing and toys. It has enormous promise in the market and we’re extremely excited to be working with Nurture—a truly innovative and forward-thinking company—in building on its success to date.”

Nick Barrington, the managing director of Nurture Rights, added: “With licensing and retail interest in The World of Dinosaur Roar! growing at an extraordinary pace, we were keen to appoint a licensing agent that could both manage and build on that interest. Bulldog has the wide-ranging experience, the contacts and, above all, the excellent reputation we required. We are looking forward immensely to working with Rob Corney and his team.”