Bob Higgins to Lead New Kids & Family Venture for Trustbridge

Bob Higgins, a veteran kids and family entertainment executive who most recently was with Boat Rocker Media, has been appointed to run a new company under the Trustbridge Global Media banner.

The new company will source, develop and produce premium kids and family programming based primarily on the library of titles inside the Trustbridge Global Media publishing houses. In this newly created role as president, Higgins will run day-to-day operations.

Trustbridge Global Media has acquired and expanded a portfolio of children’s publishing houses, including Candlewick Press, Holiday House, Peachtree Publishing, Pixel + Ink and Walker Books. Best-selling titles include Alex Rider, Because of Winn-Dixie, Judy Moody, Maisy Mouse and Where’s Waldo?

Higgins has spent the last four years as executive VP of content of Kids & Family for Boat Rocker Media. Before Boat Rocker, Bob served as executive VP of FremantleMedia Kids & Family for eight years and was previously chief creative officer at WildBrain and senior VP of programming and development for Cartoon Network.

“We are aggressively expanding our kids and family content business with both eyes on building the platform of choice for creators of exciting and high-quality content,” said John String, managing director of Trustbridge Global Media. “Bob’s track record and expertise, particularly his success working with talented storytellers to bring fresh perspectives to original series and beloved titles, make him an exceptional hire to lead our entertainment group.”

“My goal is to establish a creative environment for talented storytellers to feel supported, be authentic and make content that is distinctive and creatively brilliant,” Higgins said. “The Trustbridge family of publishers has incredible resources, a history of exceptionalism, great respect for the creative process and a library that has the potential to produce programming across multiple platforms that will resonate with young audiences everywhere. I’m grateful for my time at Boat Rocker, and I am proud of the outstanding series we produced. I am excited to explore ways we can continue to collaborate with Boat Rocker in this new venture.”