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Bluey North American Licensing Program Expands


BBC Studios Kids & Family has expanded the North American licensing program for Bluey with renewals and new deals across multiple consumer products categories.

Centric Brands, the Bentex Group, Handcraft, Zak! Designs, Kurt Adler and Disguise have all renewed their programs and will roll out new lines. Among the new partners are Thermos, ASO, Children’s Apparel Network, Isaac Morris, Stoneridge and more.

Additional newly signed companies are DecoPac, Dynacraft, Gemmy and NTD Apparel.

In the U.S., ASO will introduce decorated bandages and first-aid kits; Children’s Apparel Network will release a line of kids’ sportswear and T-shirts; Dynacraft will create Bluey-themed bicycles and tricycles; and Isaac Morris will put out a line of children’s sets, tops, T-shirts and outerwear.

In Canada, NTD Apparel will release a line of kids’ packaged underwear and Stoneridge will introduce bicycles, scooters and skates.

Across both countries, Thermos will roll out Bluey-themed FUNtainer hydration bottles and food jars; DecoPac will put out edible and non-edible food decorations and food decorating kits; and Gemmy will debut seasonal décor and pumpkin activities.

Bluey is jointly commissioned by BBC Studios Kids & Family and ABC Children’s and produced by Ludo Studio in association with Screen Queensland and Screen Australia. It is distributed outside Australia by BBC Studios Kids & Family.

All three seasons are available on Disney+, Disney Channel and Disney Junior outside Australia, New Zealand and China. New season three episodes are set to debut later this year.

Bluey is a bonafide star with kids and families around the world and demand is high for series-inspired products,” said Suzy Raia, senior VP of consumer products and business development at BBC Studios Americas. “We’re so pleased to team up with such amazing partners, all leaders in their respective categories, who are as committed as we are to providing fans with even more play- and joy-filled adventures that extend the Bluey experience far and wide.”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at


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