Bluey Expands Reach in Italy & Greece


The hit Australian kids’ series Bluey is set to air on Rai in Italy and ERT in Greece.

The series, produced by Ludo Studio, will make its debut in Italy on December 27 on Rai Yoyo. BBC Studios will also launch a new Italian-language YouTube channel for the brand in January, featuring clips and bonus content.

Bluey master toy partner Moose Toys will lead the product launch around Easter via their distributor Giochi Preziosi.

In Greece, Bluey will air on ERT. BBC Studios is in the process of finalizing the appointment of Partner Plus to act as licensing agent for the brand in Greece and Cyprus. Giochi Preziosi will also handle distribution in Greece and Turkey.

This expansion of the brand follows its launch on free-to-air TV in Ireland, Denmark, Sweden and France. Bluey is also available on YouTube in French, Spanish, Danish and English.