Blue’s Clues Reboot Lands First Licensing Deals

Viacom Nickelodeon Consumer Products (VNCP) has inked the first licensing agreements for Nickelodeon’s Blue’s Clues & You!, a reboot of the curriculum-driven interactive series Blue’s Clues.

Through a new partnership, Just Play will be the global preschool toy partner for plush, figures, playsets and role play for Blue’s Clues & You! Vtech will be the global partner for early learning toys, while Cardinal will manage games and puzzles.

Blue’s Clues & You!, with new host Joshua Dela Cruz, will have a new generation of preschoolers looking for clues with puppy Blue and a refreshed signature look. In each episode, Blue invites viewers on a clue-led adventure to solve a puzzle. Three episodes of the series are set to debut on Walmart’s video service, Vudu, before its launch on Nickelodeon in November.

Jennifer Caveza, senior VP of toys for VNCP, said: “Blue’s Clues & You! is quickly building buzz and excitement, and we are so proud to reintroduce this iconic show to a new generation of kids, and also to terrific licensing partners who can bring these beloved characters to life through product. Blue’s Clues was Nickelodeon’s first-ever billion-dollar consumer products brand, and there’s already a ton of excitement with retailers for this dynamic new take on the franchise.”