Bing Secures New Broadcast Deal with Rai


Acamar Films’ hit preschool series Bing has clinched a new deal with Italian free-TV broadcast partner Rai.

Currently rated number one on the Rai YoYo app, Bing first launched in Italy in 2018. This new deal strengthens the partnership between Acamar Films and Rai, with an extension of rights for Bing seasons one through three and the acquisition of season four. The latest 26 episodes will arrive for Italian audiences before the end of this year.

Italian episodes of Bing are also available to stream and download (along with a suite of learning games and activities) via the recently launched Bing app Bing: Guarda, Gioca, Impara, and via Bing’s Italian language YouTube channel, which currently generates an average of around 30 million views each month.

Bing will continue to be available via Italian VOD platform TIMVision, which is currently producing Bing’s first-ever sign language version, and on DeA Junior, where it is the number one show on-air. Bing will make its Amazon Prime Video Italy debut in October.

Annalisa Liberi, head of acquisitions for Rai Ragazzi, said: “We are very happy Bing’s principal Italian home continues to be Rai YoYo, the leading children’s TV channel in the country. Our kids truly love and enjoy Bing, easily sharing the feelings and emotions that are part of growing up.”

Eroulla Constantine, director of sales and distribution at Acamar Films, said: “Our latest deal with Rai confirms that Bing is as strong as ever and becoming a truly global evergreen icon. Having recently won ‘Property of the Year’ for 2019 at the Bologna Licensing Awards we know that Bing is a firm favorite among preschoolers in Italy. We hope to continue to strengthen our relationship broadcasters and digital platforms with our presence at MIPCOM Online+ in October, and are eager to connect with new partners.”