Beyblade Burst Evolution Launches in French in Canada

SUNRIGHTS’s Beyblade Burst Evolution has been slated to debut in French on Canada’s Télétoon.

Beyblade Burst Evolution, which is the second season in the Beyblade franchise, will launch in French on Corus’s Télétoon on February 3. In addition, the brand’s apparel licensee will expand into Canadian retail and master toy partner Hasbro will introduce the new Beyblade Burst Switchstrike toy line.

The Beyblade Burst Switchstrike product line hits stores in Canada and the U.S. this month. Hasbro also released the next edition of the Beyblade Burst app, which is available via the App Store and Google Play. Additionally, Bioworld Merchandising will be expanding into Canadian retail outlets with apparel designs inspired by the new Beyblade Burst Evolution artwork, including clothing items and sleepwear targeted to young adults.

“Corus embraced Beyblade Burst, and were among the first broadcasters to license, air and promote the series to its Canadian viewers and fans in French,” said Kaz Soeda, the managing director at SUNRIGHTS. “The success of the first installment of the series on Corus’s Teletoon network in English created even greater anticipation among fans for season two. This will be supported by a new Switchstrike toy line introduced by the brand’s master toy licensee, Hasbro, as well as a new global multiplayer update on the Beyblade Burst app, and the addition of unique apparel designs from licensee Bioworld, an industry leader in licensed and branded apparel and accessories for the biggest entertainment brands in the world, who are expanding their Beyblade Burst apparel line into Canadian retail. Beyblade Burst Evolution will be everywhere in Canada in 2018.”