beIN & Studio 100 Launch Channel for MENA Region

MUNICH: beIN MEDIA GROUP is rolling out beJunior, a new co-branded channel with Studio 100 Media that will broadcast in the Middle East and North African region.

Studio 100 Media will create, supply and schedule beJunior, which targets children and their families. The channel will be available exclusively for pay-TV subscribers of the beIN MEDIA GROUP. Studio 100 Media will provide the entire on-air setup of beJunior, including on-air designs, scheduling and program supply. The channel is slated to launch on April 1.

Based on the concept of Studio 100’s Junior pay-TV channel in Germany, Switzerland and Austria, beJunior will broadcast programs from Studio 100’s library of classic and modern CGI series, including Maya the Bee, Vic the Viking and Heidi. In the future, program highlights will include the upcoming CGI series The Wild Adventures of Blinky Bill, Nils Holgersson and Arthur and the Minimoys, which Studio 100 Media is presenting at MIPTV this year.

Patrick Elmendorff, CEO Studio 100 Media, commented, “We are delighted to build up a twin network to our Junior channel in collaboration with the beIN MEDIA GROUP. The new channel will be based on the established concept of Junior but always with special regard to the viewing habits and requirements of the audience of the MENA region. Our channel offers a wide-ranging and unique lineup of programs for boys and girls alike, which we are sure will entertain and be loved by the kids and their families in the Middle East and North African region.”

Yousef Al-Obaidly, the deputy CEO of beIN MEDIA GROUP, said, “beIN launched our own and branded movie entertainment channels in November 2015. We want to expand the portfolio of our branded channels by launching beJunior. We are pleased to partner with Studio 100 Media, one of the leading providers of quality children’s edutainment content, for the launch of our latest channel.”