BBC Rolls Out iPlayer Kids’ Experience

A new children’s experience has launched on BBC iPlayer to enable the easy discovery of shows and films for family viewing.

Available on internet-connected TVs, it brings together titles from CBBC and CBeebies as well as other suitable BBC programming in one place. When selecting who’s watching iPlayer, there’s now a monster shaped ‘children’ button that opens a catalog that features programs such as Hey Duggee, Bing, The Boy in the Dress, Gangsta Granny and Mr Stink.

Further, the new service has been given a distinctive, bright and bold design to help children understand that this is a dedicated experience just for them. Kids can choose between ‘child-friendly’ categories and also have easy access to the CBeebies and CBBC channels.

Alice Webb, director of BBC Children’s and Education, said: “Keeping children informed, educated and entertained at home during these unprecedented times is going to be even more important than ever. Whether it’s being a number detective with the Numberblocks, going on a global adventure with Go Jetters, or learning about the planet’s deadliest animals with Deadly 60—this new experience gives children of all ages a place to go to do that. We can’t promise solving the sibling tiffs over what to watch—but we can make it even easier to bring families and kids an incredible choice of shows and films on iPlayer. Children and parents can be assured the BBC will be for them during these challenging times.”

Dan Taylor-Watt, director of product for BBC iPlayer and BBC Sounds, added: “We know more and more iPlayer viewing is happening on the biggest screen in the home. We’re now making that experience even better for children—so they have a safe place to enjoy their favorite shows, discover new ones—and learn more, especially at the moment. And over time, this experience will get even better, with recommendations increasingly tailored to them— making sure they get the best kids experience possible.”