Banijay Launches Mr Bean NFT Collection

Banijay has partnered with FOMO Lab to bring Mr Bean into the Metaverse with an NFT collection.

Through the activation, fans will be able to own Mr Bean digital assets and collectibles that are inspired by the animated series. Available via FOMO Lab’s NFT marketplace, The Avenue, the genesis Mr Bean NFT collection will be an assortment of 3,333 unique digital collectibles. The NFTs can be purchased from May 25 using the cryptocurrency Ether.

By purchasing the Mr Bean digital collectibles, holders will also have access to physical rewards, competitions and redeemables, including a signed, unpublished hand-drawn still of Mr Bean from the first animated series. Further Mr Bean NFT drops with FOMO Lab are planned throughout 2022.

Mr Bean co-creator and actor Rowan Atkinson commented: “I think that this is a great idea. Any initiative which not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean animation series, I welcome with open arms.”

Owain Walbyoff, chief commercial officer at Banijay, said: “Banijay has many exciting Metaverse projects to announce this year, as we continue to adopt new technologies to futureproof our brands. With his huge global following, Mr Bean is rightly taking his first steps into this space, and the combination of digital and physical rewards gives the NFT long-term value for the lucky few who manage to purchase them.”

Khalil Kassam, co-founder and chief business officer at FOMO Lab, added: “FOMO Lab is the bridge between brands entering the Metaverse and NFT space and the Web3 Community changing the digital landscape forever, and we are delighted to partner with innovator Banijay to launch the official Mr Bean NFT collection, available via our marketplace, The Avenue. We are continuously evolving our product offering, working closely with tier-one brands, as well as the next generation of creators, relentlessly providing value to our community. It’s our mission to bring NFTs to a wide audience, with exclusive access to the latest and most sought-after products on the market.”