Banijay Brands Adds Banijay Kids and Family Slate


Banijay Brands has taken on the brand licensing rights to the newly launched Banijay Kids and Family catalog, which includes properties from Zodiak Kids and Family, Monello Productions and Tiger Aspect Kids and Family.

Benoît Di Sabatino, CEO of Banijay Kids and Family, noted, “It’s a big achievement for Banijay to announce, at the same time, the creation of our new brand Banijay Kids and Family and the launch of our licensing strategy with Banijay Brands. We are confident that our evergreen IPs, as well as our creations, will be in good hands with such a professional team like Banijay Brands.”

Banijay Brands already represents Tiger Aspect Kids and Family IP such as Mr Bean. With the expansion, Banijay Brands now takes on representation of the L&M campaigns for properties such as Street Football, Totally Spies!, Lolirock, Silverpoint, When I Was Your Age, Mister Maker and Mumfie.

Alice Bernardi, director of international brand licensing at Banijay Brands, commented, “Banijay Kids and Family has a strong and relatable kids’ content slate, which, when partnered with the experienced team at Banijay Brands, should trigger a lucrative position in the children’s licensing space. Recognizing the already huge interest from the market, we will be working across a number of categories including experiential, publishing, gaming and products to ensure the relevant and successful exploitation of the business’ IP moving forward.”