Baby Shark Float to Feature at Macy’s Thanksgiving Parade


Nickelodeon and The Pinkfong Company are set to debut a Baby Shark float and balloon at the 96th Annual Macy’s Thanksgiving Day Parade.

The 18-foot-long float will feature an underwater seascape that includes members of the Shark family, as well as starfish and species of anemone. Following the float will be a 25-foot-long Baby Shark balloon.

Baby Shark is the newest addition to Nickelodeon’s franchises featured in the annual parade, alongside the Blues Clues & You! float and SpongeBob SquarePants, PAW Patrol (produced by Spin Master Entertainment) and The Smurfs balloons.

The Macy’s Thanksgiving Day Parade will air nationwide in the U.S. on NBC and stream on Peacock on November 24.

“The Macy’s Parade is always thrilled to welcome a new Nickelodeon property to our iconic event,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “The Baby Shark dynamic balloon and float hybrid is incredibly unique to the parade and will undoubtedly amaze families as it travels down the streets of New York City this Thanksgiving.”

“The Macy’s Thanksgiving Day Parade is a beloved holiday spectacle that kids and families across the U.S., as well as millions of spectators who line the streets of New York City, look forward to every year,” said Veronica Hart, executive VP of global franchise planning and consumer products marketing at Paramount Global. “With the addition of Baby Shark to a lineup that includes global hits SpongeBob SquarePants, PAW Patrol, Blues Clues & You! and The Smurfs, Nickelodeon is bringing its most iconic characters, who appeal to the entire family—from preschoolers to tweens and teens and parents—to the parade route to help ring in the holiday season.”