ATF Spotlight: eOne Family Brands

eOne Family Brands’ Transformers: EarthSpark introduces a new generation of Transformers—the first to be born on Earth.

Together with the humans who take them in, they redefine what it means to be a family.

PJ Masks Power Heroes features the classic heroes alongside new faces with all-new powers. A second season of Baby Alive, which has garnered 851 million views and 81 million hours watched on YouTube, is also on offer.

“Buyers at ATF are looking for content that will connect with today’s kids—a new generation that eagerly embraces diversity and celebrates individual expression,” says Monica Candiani, executive VP of content sales. “Our content reflects those priorities and explores other universal themes like friendship, self-expression and giving back while always putting fun first.”

She adds, “It’s an exciting time as we continue to delve into Hasbro’s rich catalog of IP to create world-class content.”