Astro Ceria to Debut Kartoon Channel! Block

Kartoon Studios has expanded its reach in Asia with the launch of a Kartoon Channel!-branded programming block set for August on the Malaysian kids’ channel Astro Ceria.

Astro has licensed the Kidaverse Roblox Rumble format and will produce season two of the series featuring Malaysian contestants. It will premiere during the programming block.

In addition to Kidaverse Roblox Rumble, the block will feature Tankee Minecraft Map, Super Mario Brothers 3, KC! Play Mix: Surviving Roblox and Sally Plays Roblox by Tankee.

“As part of our ongoing global rollout strategy for Kartoon Channel!, we are thrilled to enter the Malaysian market, through this new partnership with Astro, to provide family-friendly and safe content for kids across the country under the Kartoon Channel! brand,” said Paul Robinson, president of Kartoon Studios’ Kartoon Channel! Worldwide. “This will also be our first collaboration in localizing the format of our popular and safe original gaming series Kidaverse Roblox Rumble, featuring Malaysian children, which we anticipate to be a big hit!”

Sharmin Parameswaran, VP of VOD/PPV and international at Astro, added, “At Astro, we embrace the trends and changing preferences of our kids audience; and are excited to work with Kartoon Channel! to bring on board safe and engaging kids gaming content, as well as family-friendly game shows that puts kids at the center of the programs.”