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About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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Peanuts Worldwide’s Tim Erickson on Brand Management

Tim Erickson, executive VP of the Peanuts Worldwide brand at WildBrain, speaks to World Screen Newsflash about the lead-up to Peanuts’ 75th anniversary in 2025, taking a multigenerational approach to managing the brand and being a lifelong fan of Charles M. Schulz’s best-known creations.