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Amscan to Launch Peppa Pig Partyware Line


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Amscan International is set to add party goods inspired by the animated preschool series Peppa Pig to its existing range of merchandise for the show.

Available to preorder now, Amscan’s first new merchandise ensemble will be ready to ship this month. The company’s colorful range of Peppa Pig-themed goods incorporates plates, cups, napkins, table covers, decorations, gift bags and party favors.

The announcement comes as 2019 marks Peppa Pig’s 15th anniversary. Amscan is adding to its existing party range of Peppa Pig foil and latex balloons. A broad offering of balloon formats is already available, including air-filled mini balloons, SuperShapes, Balloon Bouquets and an AirWalker.

Amscan’s new Peppa Pig and George costumes are also available to order now for delivery in Q4, featuring three different styles: Peppa’s everyday dress complete with bear accessory, a Peppa party dress and a George cape.

Mel Beer, licensing director for EMEA at Amscan, said: “We are thrilled that eOne has supported us in our ambition to offer Amscan’s customers a ‘one-stop party’ opportunity for Peppa Pig—across party goods, balloons and costumes. Balloon sales for this truly evergreen property continue to grow year on year, and with the recent addition of costumes, and now party goods; our full range offering provides everything a Peppa Pig fan could possibly need to celebrate with their favorite character in style.”

Additionally, Danilo is on board to produce a range of Peppa Pig greetings cards, adding to its existing range of calendars, and IG Design Group—which currently produces Peppa Pig stationery—will add gift wrap and gift bags for the property. Entertainment One (eOne) will be working closely with all partners to inspire fresh ranges and new formats that are relevant to current customer trends.

“The party and greetings category is an extremely important part of the licensing program, it deepens the emotional connection that fans have with our brands at a very special time in their lives,” said eOne’s Katie Rollings, senior VP of licensing for the U.K., family and brands. “We’re excited to be strengthening our partnerships with market leaders in these categories and we are confident that Amscan, Danilo and IG Designs will create new ranges that bring immense joy to family celebrations, milestones and seasonal events throughout the U.K.”

Dan Grant, licensing director at Danilo, added: “The addition of these brands to the Danilo portfolio will provide an even stronger proposition for us to take to retail. Danilo already has an established relationship with eOne through the calendar side of the business and we very much look forward to building this relationship further with the new opportunity on greeting cards.”

Adrian Coates, commercial director at IG Design Group UK, continued: “We are extremely pleased and excited to have this opportunity to work closer with eOne on Peppa Pig and PJ Masks and are looking forward to further developing the commercial and creative side of these franchises for the future.”






About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at askilton@worldscreen.com.

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