U.K. & Eire Consumer Products for Batman v Superman

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LONDON: Warner Bros. Consumer Products UK and Ireland (WBCP UK and Ireland) has announced its official licensed-merchandise program for Warner Bros. Pictures’ upcoming Batman v Superman: Dawn of Justice.

The retail collection will launch this spring, in time for the action film’s debut on March 25. In the U.K., Aykroyds, Blues and Cooneen will launch boys’ nightwear collections, while Primark will release men’s T-shirts and ladies’ nightwear. Also joining the fashion lineup is George at Asda with a collection of men’s T-shirts and boys’ pajamas.

Meanwhile, MV Sports is on board with a wheeled-toy range that includes bikes, scooters and skateboards. Locally, Centum Books will cover publishing, with specialist-gift licensees GB Eye and Pyramid launching ranges that include mugs and posters. Sambro has developed a diverse product offering that spans pocket-money items, arts and crafts, games, bags and accessories.

In the homeware category, Spearmark has signed on for a range of lunch bags and water bottles. Corsair will launch a range of personal-care and toiletry items, while Finsbury Foods is bringing a range of movie-inspired celebration cakes to U.K. grocery stores.