Sendokai Champions Food Promotion Launches in Spain

MADRID: Spanish pastry-producer Dulcesol has launched a food promotion tied to the animated kids’ series Sendokai Champions.

As part of the promotion, premiums of the show’s main characters will be found within packs of Dulcesol’s Rounds cookies. The campaign will last until Christmas at major food retailers in Spain, Portugal and Andorra. The 52×12-minute series, which airs on Spain’s Clan channel, is a co-production between Kotoc, TVE and Planeta Junior.

Nottingham Forest, the brand’s worldwide master agent, reached a deal for the Dulcesol promotion in collaboration with Enjoy Brand Licensing and Planeta Junior. The latter is the series’ brand agent in Iberia, France, Italy, Greece, CEE and Turkey.

“Dulcesol is one of the most important food brands in Spain, so we are delighted to join forces with them,” said Laura García Ortega, the head of international sales and licensing for Nottingham Forest. “Sendokai Champions is the most-watched animated series on Clan TV and we are confident all kids will want Rounds with their favorite characters as [a] snack.”