Sam & Julia Arts & Crafts Range to Expand

The Mouse Mansion Company has partnered with CCG Companies, under the brand Bambolino Toys, to scale the range of Sam & Julia arts and crafts products worldwide.

CCG will take over production of the core arts and crafts range, including the Build Your Own Mouse Mansion craft sets and matching plush dolls. The two companies will work together to broaden the product range and grow its retail presence.

A refreshed range will launch from September 2026, featuring complete room kits to create a Mouse Mansion, mini scene kits and polymer clay kits.

“CCG continues to look for opportunities to expand its product range with international brands, and Sam & Julia is a strong example of that ambition,” said Leonie Oehmen, general manager of Bambolino Toys. “The two best of friends mice experience both small and big adventures and, despite their differences, quickly become inseparable and the very best of friends. That spirit mirrors CCG’s approach to partnerships: as Sam & Julia bring out the best in each other, CCG sees this brand as a natural fit within its creative world; two parties coming together to build something special.”

“We are proud to welcome Sam & Julia to our portfolio,” added Serge van der Hooft, CEO of CCG Companies. “These two little mice represent a timeless story of friendship and imagination, and we see significant international potential in this brand.”

Jeannine Lafèbre, global licensing and partnerships at The Mouse Mansion Company, commented, “Long-term, mutually beneficial partnerships are at the heart of The Mouse Mansion Company, and this collaboration with CCG ticks all boxes. It also creates exciting opportunities to expand the range and reach new audiences internationally.”

“We will remain closely involved in every creative decision and, together, we can bring the Mouse Mansion to many more families around the world,” noted Manita Schaapman, creative director of The Mouse Mansion Company.

“This partnership enables us to accelerate our growth strategy and keep pace with the developments we are rolling out globally,” added Ian Schaapman, CEO of The Mouse Mansion Company.