Animation in Europe Proposes Revisions to AVMS Directive

After discussions between 52 experts from 15 European countries during ANIMAR 2025, Animation in Europe has proposed several revisions to the AVMS Directive, including raising European quotas applying to streamers to 50 percent.

Along with raising the streamer quota, Animation in Europe recommends having 10 percent dedicated to independent producers. The group also proposes more transparency on audience data and algorithms, including video-sharing platforms in the definition of “audiovisual media services” and working to ensure the prominence of European programs on streamers and of European media services on connected TV and internet providers.

Additionally, Animation in Europe recommends keeping independent production at the heart of the new AgoraEU Program, earmarking for audiovisual production to ensure its financial visibility, maintaining existing schemes to build on the Media Program’s successes and securing specific support for kids’ content.

“Bringing together institutions, regulators and producers allowed us to address complex policy challenges with clarity and ambition and to reaffirm a shared commitment to strengthening the competitiveness and diversity of our sector,” said Ivan Agenjo, CEO at Peekaboo and vice chairman at Animation in Europe.

Philippe Alessandri, founder and CEO of Watch Next Media and chairman of Animation in Europe, added, “European animation is built on collaboration, and ANIMAR showed once again how powerful that collaboration can be. The insights shared here will guide us as we advocate for fairer regulation, stronger co-production frameworks and better support mechanisms for creators across Europe.”