BBC Studios & CAMP Introduce New Bluey Immersive Experience

BBC Studios and CAMP have lined up a new immersive Bluey experience—Bluey x CAMP: Bluey’s Backyard—for Minneapolis and Miami in the U.S., following the launch of the Bluey’s House experience at multiple locations nationwide.

“What began as a single experience has grown into something that continues to captivate families nationwide,” said Jenica Myszkowski, CEO of CAMP. “Reaching more than half of our stores by year’s end is a major milestone that showcases how we bring world-class IPs to life and how kids’ entertainment can drive premium, scalable, experiential retail nationwide.”

In Minneapolis and Miami, families will be able to enter a 4,000-square-foot space inspired by Bluey’s backyard and created in collaboration with BBC Studios and Ludo Studio. Visitors can play their favorite Bluey games, hunt for hidden Leaf Bugs and Long Dogs, make crafts inspired by the show, join in a surprise Dance Mode with Bluey and take a special family photo. The Minneapolis location will open on November 22, and the Miami location will open on December 12.

The other Bluey x CAMP experiences—themed around Bluey’s House—will have an update for the holiday season. Families in New York, Houston, Boston and Philadelphia will be able to search for clues in a holiday scavenger hunt, craft Bluey-themed Christmas ornaments, cozy up for a story time and play a scavenger hunt inspired by the “Verandah Santa” episode.

“We’re happy to team up with CAMP again to bring even more fun to Bluey fans nationwide,” commented Stephen Davies, senior VP of global licensing at BBC Studios. “Bluey x CAMP: Bluey’s Backyard is a joyful new touring playdate, and Bluey’s House continues to win hearts everywhere. This holiday season, families in Houston, Boston, Philadelphia and New York can step into Bluey’s House with festive new ways to play, connect and celebrate together.”