True and the Rainbow Kingdom Expands with Shorts & Roblox Launch

Guru Studio has expanded the universe of True and the Rainbow Kingdom with True & You, original shorts designed for cross-platform viewership, and a limited-edition collection of UGC items on Roblox.

“The rollout of new YouTube shorts and Roblox UGC underscores our continued investment in building True as a franchise that lives across platforms, screen sizes and play patterns,” said Frank Falcone, Guru Studio’s president and executive creative director. “With a strong presence on Netflix, YouTube, international linear TV, consumer products and now Roblox, it’s incredible to see True continue to shine as a leading preschool brand nearly ten years after launch.”

The True & You shorts will roll out early next year on the official True and the Rainbow Kingdom YouTube channel. Each short will be around one minute.

The Roblox collection, featuring themed outfits, accessories and other digital gear, was created in collaboration with Roblox fashion designer cSapphire.

“I had such an amazing experience working on this collaboration,” cSapphire said. “Working with the Guru team has been incredible. From start to finish, they approached this collaboration with genuine care, interest and a real respect for me and their fans. Together, we’ve made something really special for the True community.”