Mattel Lines Up MIPCOM Offering

The Mattel Studios catalog for MIPCOM “reflects the breadth and strength of Mattel’s portfolio,” says Robbie Brenner, president and chief content officer.

A third season of Hot Wheels Let’s Race continues to bring the beloved toy car brand to life with “high-octane storytelling,” Brenner says.

A new Pingu series, in development with Aardman, revives the iconic penguin character on-screen.

Mattel Studios’ slate also features a host of content from the Thomas & Friends franchise.

“These titles stand out because they combine purpose with longevity,” Brenner says. “Each has deep cultural recognition and built-In equity with audiences around the world. Hot Wheels, Pingu and Thomas & Friends all deliver storytelling that transcends borders and connects across generations. They are part of Mattel’s franchise flywheel, where content drives engagement across toys, consumer products, digital platforms and beyond.”

“Our vision for Mattel Studios is to collaborate with leading creators to make standout-quality content based on Mattel’s iconic brands,” she adds.

“We’re looking forward to meeting with best-in-class collaborators and exploring bold new creative opportunities” at MIPCOM this year, Brenner explains. “We’ll also share more information on several exciting projects we’ve been working on in the premium live-action TV space and beyond.”