BBC Studios Teams with Nex Playground for Active Bluey Game

BBC Studios has teamed up with Nex Playground to release a motion-powered Bluey game that gets kids moving in October.

“Through Nex Playground, we’re bringing the beloved world of Bluey off the screen and into the living room, transforming favorite moments from the show into active, shared experience,” said David Lee, co-founder and CEO of Nex. “From jumping and dancing to bouncing and playing a game of squash, families can immerse themselves in cooperative and competitive mini-games inspired by iconic episodes like ‘Musical Statues,’ ‘Keepy Uppy,’ and ‘Asparagus’–all designed to spark movement, imagination and togetherness.”

“We believe that play and, by extension, gaming, has the power to bring families closer together, so partnering with Nex was a natural fit,” said Marina Mello, Ggobal director of gaming and interactive at BBC Studios. “Nex’s unique technology allows fans of all ages to quite literally ‘jump’ into the fun together. The mini-games are not only inspired by fan-favorite episodes, they are purpose-built for shared play and unforgettable moments.”

The upcoming Bluey game will feature several mini-games, encouraging players to activate dance mode, play Keepy Uppy and have fun with the magic asparagus.

The game will debut in October exclusively on Nex Playground with a Play Pass, the subscription that unlocks the full Nex Playground experience.