Netflix Slates Kids & Family Competition with Mark Rober

Social media star and former NASA engineer Mark Rober is headed to Netflix with a new kids and family competition series, slated for 2026.

The new show is being produced by his company, CrunchLabs, in partnership with Kimmelot, Jimmy Kimmel’s production company. Rober and Scott Lewers, CrunchLabs’ chief content officer, will executive produce the new show alongside Kimmel and Kimmelot’s president, Scott Lonker.

Rober is also bringing some of his experiments to Netflix later this year. Rober’s following totals more than 76 million across YouTube, Facebook, Instagram, TikTok, and more.

“I love turning learning into a game, basically hiding the vegetables in the dessert, and now it’s a full-on competition game show!” says Rober. “When you’re having fun, you’re learning without even realizing it. And teaming up with Netflix and Jimmy Kimmel to make this happen? This is gonna be epic!”

Kimmel added: “My kids love Mark Rober, and so do their parents. Mark’s videos are so clever and inventive, it’s easy to forget that they’re educational, too. We can’t wait to introduce one of the best and brightest creators to Netflix.”

“Mark Rober’s unique approach to STEM learning inspires all ages—his storytelling is infectious,” said John Derderian, VP for series, animation, kids and family at Netflix. “When my son and daughter spot a new Build Box at our doorstep, we know that an amazing adventure awaits! Collaborating with CrunchLabs and Kimmel on a competition series for kids is going to be next level and sure to earn me father of the year.”