PLAY-DOH Debuts Digital Series with Dr. Becky

PLAY-DOH has joined forces with parenting expert and clinical psychologist Dr. Becky and Walmart for a new digital series showing how the product can be used as a tool for development.

In the series, Dr. Becky explains how PLAY-DOH compound can be used to foster creativity, confidence and social-emotional growth in children and offers practical advice and engaging activities for parents and educators. The first two episodes are available on the Walmart website.

Two more episodes are slated to bow later this summer.

The new series aligns with Dr. Becky’s Guide to Open-Ended Play, a guide that shows how parents can make open-ended play with their children feel simple, meaningful and fun. The guide is available on the Good Inside Blog.

“So many big parenting moments start with something small—like play,” Dr. Becky said. “That’s why I’m so excited about this partnership. Together with the PLAY-DOH brand and Walmart, we’re helping families see that even a few minutes of imaginative play can be a way to build connection, confidence and emotional growth.”

She added, “When kids play with PLAY-DOH compound, they’re not just making shapes—they’re practicing something much deeper: turning an inner idea into something real. There’s no script, no performance, no one telling them what it should be. They decide. And in that freedom, something powerful happens: a child discovers that their ideas matter, that what they imagine can become something others can see. When kids learn that they can take what’s inside of them and shape it into something outside of them, that’s not ‘just play’—that’s imagination in action and it’s how confidence is built.”