YouTube’s Ryan ToysReview Star to Release Merchandise

ADVERTISEMENT has revealed the launch of Ryan’s World, a collection of toys and apparel from the 6-year-old creator of the YouTube channel Ryan ToysReview, in Walmart stores next month.

Ryan’s World is slated to begin rolling out on August 6. Walmart will have a first-to-market exclusive where the line will become available at more than 2,500 locations nationwide and online. Items, which are meant for children ages 3 and up, include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty and more.

“At, we celebrate the new digital stars and formats that kids love today and in launching Ryan’s World at Walmart, we’ve expanded Ryan ToysReview from a YouTube channel into a true global kids’ franchise,” said Chris M. Williams, the CEO and founder of “We continuously strive to change the perception of what kids’ entertainment can be and having Walmart supporting our mission with this launch inspires us and gives us even more confidence in what’s to come.”

“At Walmart, we strive to deliver customers new and innovative trends in the market, and Ryan’s World is a prime example of that,” noted Anne Marie Kehoe, Walmart’s VP and divisional merchandise manager for toys. “This is the first time that a YouTube star in the children and family space has created their own dedicated line of toys and apparel, and we are excited to be partnering with to have it available at Walmart stores nationwide.”

“Ryan’s World is the perfect combination of everything that Ryan loves and is inspired by,” added Shion, a member of the Ryan ToysReview family. “We are thrilled with how our partnership with is growing and extending the Ryan ToysReview brand, and the launch at Walmart is a huge win, bringing Ryan products to Ryan’s fans through the biggest retailer in the country.”