Superights & Kids First Combine Forces

Superights, the international sales division of the SUPERPROD Group, and Kids First, the distribution arm of Watch Next Media, are merging their catalogs and digital channels.

Effective March 31, the series distributed by Kids First—among them Hello Kitty Superstyle!, Nate is Late, Mr. Men, Little Miss, Wild Kat, Boy Girl Dog Cat Mouse Cheese and Dungeons & Kittens—will join the Superights catalog. The combined offering totals more than 1,000 half-hours of animation and live-action content.

Kids First rebrands as Kids First Digital and will focus its activities on digital channel publishing and the monetization of children’s programming on revenue-sharing VOD platforms. With 125 million views in 2024 and 20 YouTube channels in four different languages, Kids First Digital adds Pat the Dog, Hélène’s Little School and Geronimo Stilton, alongside the launch of new seasons of Nate is Late and Barbapapa. Kids First Digital will also support third-party producers in optimizing the visibility and revenues of their IPs.

Kids First Digital will also take advantage of its tools and accesses to support third-party producers in optimizing the visibility and revenues of their IPs.

Nathalie Pinguet, deputy managing director of acquisitions and international sales at Superights, said: “This merger marks a crucial step in our growth strategy. By integrating Kids First’s catalog, we are strengthening our ability to offer broadcasters around the world high-quality complementary content to meet their diverse needs.”

Eduardo Nolla, head of digital at Kids First, added: “SUPERPROD’s series will enable Kids First Digital to reach a new level in digital distribution, fully leveraging the growth of AVOD platforms worldwide.”