PBS International Teams with Brands & Rights 360

PBS International, the global distribution and co-production arm of PBS Distribution, has entered a strategic partnership with the Madrid-based marketing and commercial company Brands & Rights 360 for PBS KIDS content.

Under the partnership, Brands & Rights 360 will collaborate with PBS International’s recently restructured children’s sales team to serve as sales agent for PBS KIDS’ catalog, introducing shows such as Arthur, Lyla in the Loop and Elinor Wonders Why to broadcasters in new territories.

“We are thrilled to welcome Brands & Rights 360 to our international sales team for PBS KIDS content,” said Andrea Downing, president of PBS Distribution. “Their deep understanding of the global kids’ market and proven track record of success make them an ideal partner.”

“We are delighted to work with PBS International to distribute their high-quality and award-winning children’s programming”, said Ignacio (Iñaki) Orive, president of Brands & Rights 360. “We look forward to bringing the wonderful PBS KIDS titles to many more international linear channels and digital platforms to reach families worldwide.”