Sandbox Acquires U.K. Kids Subscription Service toucanBox

Sandbox & Co, the parent company of Hopster, has acquired the U.K.-based children’s educational subscription service toucanBox.

The platform, inspired by Montessori and focused on bolstering STEAM (science, technology, engineering, art and math) skills among kids 3 to 8 via craft materials and activities, will now sit within Sandbox Experiences.

“We have been big fans of toucanBox and feel it is a perfect complement to our existing range of hands-on educational tools,” said Bhav Singh, founder and CEO of Sandbox. “Creativity-filled fun learning is at the heart of what we do, and I can’t wait to start working together on new experiences that will keep our users delighted and entertained.”

Sandbox Experiences now includes toucanBox alongside the Brazilian children’s book club Leiturinha. Guilherme Martins, who built Leiturinha into Brazil’s largest kids’ book subscription service, leads Sandbox Experiences as president and is focusing on rolling out new products across a range of additional markets, including the U.S. and Europe.

“Our goal is to deliver fun-filled learning opportunities for children aged 0 to 12 around the world,” Martins said. “toucanBox is the perfect extension to our existing offering, and I look forward to collaborating with the team on delivering even more engaging educational opportunities to help improve learning worldwide.”

“toucanBox is all about learning through hands-on, fun activities, and we are excited to join forces with Sandbox to accelerate our growth and pursue our mission to unleash children’s creativity,” added Virginie Charles-Dear, founder and CEO of toucanBox. “We’re looking forward to expanding our product range further and reaching even more families in Europe and across the world.”