Nickelodeon & Google Launch Ludo Game

Nickelodeon has collaborated with Google India for Nickelodeon Ludo, a hands-free reimagination of the classic game.

Featuring Nicktoons-themed pegs, the game enables users to play just with their voice from the convenience of a device. The game can be played hands-free by a single player or four friends together present at the same place. Nickelodeon Ludo will be available in the English language and be open for all users.

Nickelodeon Ludo will feature a modern and minimalist design. The game will have four houses with only two pegs each, with faces of Nicktoons on the pegs in each house. Teams with green and red colors will be renamed as Motu- Patlu and Rudra Rangeela, and blue and yellow will be re-named as Shiva- Reva and Happy- Pinaki. All players have to do is say “Ok Google, talk to Nickelodeon Ludo.” The game will be voiced over by Nicktoons.

Sonali Bhattacharya, head of marketing for kids TV network at Viacom18, said: “With a perpetual spirit to innovate we at Nickelodeon have always endeavored to engage with our young viewers by providing them unique and immersive experiences through multiple touchpoints that are unparalleled. This association with Google is yet another step towards collaborating with like-minded partners and creating a platform to experience different aspects of the media and entertainment ecosystem thus transporting them to the world of fun with their favorite Nicktoons.”