MarcoPolo Learning Appoints WildBrain Spark Global YouTube Manager

WildBrain Spark has been tapped by MarcoPolo Learning to exclusively manage the educational media company’s channel and content on YouTube on a worldwide basis.

Per the deal, WildBrain Spark will support and bolster the distribution of MarcoPolo Learning’s content across the official MarcoPolo channel and on WildBrain Spark’s hub channels on YouTube. MarcoPolo Learning’s ecosystem of research-driven, immersive learning products is targeted at early learners aged 3 to 7.

MarcoPolo Learning’s flagship STEAM curriculum series The Polos, which features a mix of 3D animation and live-action footage, follows six kids who travel in their transforming vehicle, the PoloMobile, from their digital world to explore the natural world. Each adventure teaches children about natural science through HD footage, highlighting such topics as the dung beetle, comets, dinosaurs, ocean pollution, music and sharks while modeling and fostering 21st-century skills. The Polos is co-produced and distributed globally by Boat Rocker Studios, Jam Filled Entertainment and Radical Sheep Productions. The Polos is currently distributed across Latin America through Discovery Kids and Nat Geo Kids, as well as in China and Korea through Youku and CJ ENM, respectively.

Jon Gisby, executive VP and managing director at WildBrain Spark, said: “MarcoPolo Learning helps kids learn and explore through content every day. We love what they do, and are delighted to welcome this premium learning brand to the WildBrain Spark network. Our ‘always-on’ YouTube strategy for The Polos and MarcoPolo Learning’s other educational content will leverage our proprietary insight tools to identify relevant new audiences globally, creating millions more touchpoints for kids and families everywhere.”

Justin Hsu, CEO and co-founder of MarcoPolo Learning, said: “MarcoPolo Learning’s ambition is for all our content, including The Polos, to reach the widest possible global audience who are looking for genuinely educational content, that is also entertaining and fun. YouTube is one of the most important parental touchpoints, and so we are very excited to partner with WildBrain Spark and leverage their expertise to grow our channel and introduce families to our content all around the world.”