Licensing Street to Rep Guru’s Pikwik Pack

Guru Studio has appointed New York-based Licensing Street as its exclusive licensing agent for the preschool series Pikwik Pack.

Per the deal, Licensing Street will represent the brand in the U.S. across all consumer products, including apparel, home, accessories, party decorations, games and live events. Playmates Toys serves as Guru’s global master toy partner for Pikwik Pack, while Scholastic is handling U.S. publishing for the brand.

Pikwik Pack, which was acquired by Disney Junior US, Australia/New Zealand, Korea and India, follows Suki the hedgehog, Axel the raccoon, Tibor the hippo and Hazel the cat as they deliver magical packages filled with love to the kind citizens of Pikwik. It is slated to bow on Disney Junior in the U.S. in Q1 2021.

Jonathan Abraham, VP of sales and business development at Guru Studio, said: “We’re thrilled to be teaming up with Licensing Street who have an incredible track record of building successful licensing programs in the preschool space. Licensing Street brings a wealth of industry knowledge and expertise to the table and we are excited for them to lead our licensing program in the U.S.”

Jason Korfine, partner at Licensing Street, added: “We’re delighted to have been selected by Guru Studio to join the Pikwik team and look forward to developing new licensing partnerships that translate the show’s charm and content-based lessons, like critical thinking and discovery, into appealing products that kids will love.”