Warner Music Group Inks Deal for Daniel Tiger’s Neighborhood

Warner Music Group’s Arts Music division has entered into a global partnership with Fred Rogers Productions for the animated children’s series Daniel Tiger’s Neighborhood.

New music from the show, which is based on the fictional Neighborhood of Make-Believe from Mister Rogers’ Neighborhood, will be released under the deal while existing songs will be made immediately available across a broader set of digital services around the world. Returning to PBS Kids for its fifth season this summer, Daniel Tiger’s Neighborhood was created by Blue’s Clues co-producer Angela C. Santomero and is produced by Fred Rogers Productions and 9 Story Media Group.

Daniel Tiger’s Neighborhood follows the daily adventures of 4-year-old Daniel Tiger and his friends—Katerina Kittycat, Miss Elaina, O the Owl and Prince Wednesday. Through each adventure, children are taught valuable lessons and skills with the help of strategy songs such as “Clean Up, Pick Up, Put Away” and “Use Your Words and Say How You Feel.”

Kevin Gore, president of Arts Music, said: “I grew up watching Mister Rogers’ Neighborhood and always admired the values of kindness, respect, learning, friendship, fun and imagination that Fred Rogers conveyed to children in such a personal way. I’m thrilled to be able to be a part of continuing his legacy through our partnership with Fred Rogers Productions for Daniel Tiger’s Neighborhood, a show that perfectly blends the nostalgic with the modern while emphasizing those timeless values. In the same way that Fred’s music helped amplify these positive messages in his original show, the songs from Daniel Tiger’s Neighborhood will delight, comfort and inspire children and families for many years to come.”

Paul Siefken, president and CEO of Fred Rogers Productions, added: “Music has always been a key part of Daniel Tiger’s Neighborhood. It’s what helps make the parenting strategies featured in each episode of the series so effective and useful for preschoolers and families in their everyday lives. We are excited about teaming up with Warner Music Group’s Arts Music division to help make these songs and prosocial lessons from the show accessible to even more young fans and their families in neighborhoods all across the globe.”