eOne Teams Up with Tumble Tots on PJ Masks Campaign

Entertainment One (eOne) has once again partnered with Tumble Tots for a weeklong PJ Masks “Healthy Heroes” campaign.

The activity-based campaign promotes healthy living and encourages physical activity through U.K. Tumble Tots classes that feature PJ Masks-inspired programs and assets. Designed for children between the ages of 6 months and 7 years, the class activities reflect the strengths of the PJ Masks heroes—Catboy, Gekko and Owlette—and cover a range of physical, social and cognitive skills. Healthy Heroes Week launches on February 4.

eOne and Tumble Tots will drive awareness of the Healthy Heroes campaign through their respective social channels, websites, newsletters and print media. They will also host a competition throughout the week for participants to win PJ Masks and Tumble Tots prizes.

“The newly formed partnership with Tumble Tots is a great fit for PJ Masks and we’re delighted the show’s popularity can be channeled into this positive initiative,” said Rebecca Harvey, the executive VP of global brand management for eOne Family & Brands. “We have worked closely with Tumble Tots to create an activity program that will be both fun and interesting for young children who aspire to be healthy and active like their favorite characters Catboy, Owlette and Gekko!”

Charlotte Bedford, technical director at Tumble Tots, added: “Physical activity is so important in children, not only for their physical health but also their mental wellbeing and brain development. We are so pleased to be working with PJ Masks to encourage children to take part in a fun-filled week that is also good for them!”