Polly Pocket Sells to 16 Broadcasters Globally

The new animated series Polly Pocket has been picked up by 16 broadcasters internationally, including in the U.K., Latin America and the Middle East.

Polly Pocket premiered in Canada in July on DHX Media’s Family Channel and Family Jr. and will roll out globally throughout late 2018 and into 2019. Among the broadcasters now on board are Sony Pictures Television’s POP channel (U.K.), RTL Telekids (Netherlands), Kidzone TV (Baltics), Lagardère’s Gulli and TiJi (France), Gulli AFRICA (22 African French-speaking countries) and Gulli Girl (Russia).

Further broadcasters include teleTOON+ (Poland), AMC Minimax (Eastern Europe), vtmkzoom (Belgium), Canal Panda (Portugal), Turner (Italy, Middle East, Turkey and Greece), Star Channel (Greece), kidZ (Israel), SABC (South Africa) and Discovery Kids (Latin America).

The creation of the Polly Pocket animated series is part of a co-development, production, distribution and licensing deal between DHX Media and Mattel for new original content inspired by celebrated Mattel properties.

“Broadcasters around the world are snapping up the new Polly Pocket series because they know it’s based on a proven toy brand from Mattel that girls have loved for decades,” said Jerry Diaz, VP of distribution at DHX Media. “We’re confident Polly fans worldwide will be thrilled to see their favourite miniature toys come to life on screen with this new series, and enjoy some really big adventures with Polly and her best friends.”