VR Attraction Planned for Trio of LEGOLAND Parks

ADVERTISEMENT

Merlin Entertainments Group has revealed that LEGOLAND resorts in Florida, Malaysia and Germany are slated to launch virtual-reality attractions this year and into 2018.

The Great LEGO Race will transform existing Project X roller-coasters into a high-octane experience featuring virtual-reality technology. Guests will wear VR headsets in an environment where everything is made of LEGO bricks. The new attraction will open in late 2017 at LEGOLAND Malaysia Resort, and next year at LEGOLAND Florida Resort and Germany’s LEGOLAND Deutschland Resort.

The Great LEGO Race was developed under the supervision of Merlin Magic Making. “The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, the senior creative director for Merlin Magic Making. “It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together.”