iQIYI Now Streaming Preschool Show Looi

The animated preschool series Looi is now streaming in China on iQIYI’s children’s channel.

Looi is available through iQIYI’s SVOD and AVOD services. The preschool series follows a cat named Looi who brings lovable characters to life with a wave of his magic wand and embarks on adventures with his friends.

iQIYI’s co-director of kids’ channel, Bao Yun, said, “Looi is [a] high-quality cartoon. It’s very gentle, soft, slow and cute. This kind of content is very rare in China. Our channel targets kids from 0 to 6. We want to [provide] the best content for Chinese children. We feel very lucky [they] can find Looi.”

Gary Cohen, Looi Ltd.’s director, commented, “We are looking forward to partnering with iQIYI, where we couldn’t ask for a better platform for Looi in China. China is a key market and we are very excited at the prospect of introducing Looi to Chinese children and their parents. Looi is building an audience and a fan base because it is different. Children love the character, his friends and their adventures, while parents love the calming effect it has on their kids. This is an important step as we grow our audience and widen Looi’s appeal internationally.”