Zinkia & Digital TV Group Pact for Pocoyo Brand Relaunch

Zinkia has signed an agreement with Digital TV Group covering content distribution, consumer products and the development of interactive and edutainment projects for its global repositioning of the Pocoyo brand.

Through the deal with Digital TV Group, Zinkia aims to reposition the preschool brand Pocoyo and increase growth for its other titles. Digital TV Group, which has a presence in Latin America, Europe, the U.S. and Canada, will take over the commercialization of Zinkia’s brands both in traditional and digital audiovisual platforms, L&M and through the development of interactive and edutainment products.

The initiative will be handled by Patricio Rabuffetti, founder of Non Stop and current vendor of leading media companies in the kids’ segment; Sebastian Vibes, who has experience with Telefe, RGB Entertainment, Cris Morena Group and Televisa Internacional; and Rodrigo Piza, who has been in charge of the positioning and management of properties from Nelvana, Locomotion, HIT Entertainment and Cookie Jar. Rabuffetti and Vibes will be based in Madrid, while Piza will contribute from Mexico City and Toronto.